PPC Management Service
PPC management that turns ad spend into measurable revenue
Pay-per-click advertising management across Google, Bing, Meta, LinkedIn, and more. We build, manage, and optimise campaigns that generate leads and sales, not just impressions and clicks.
You're spending on ads but you can't tell what's actually working
Your ad accounts are running across multiple platforms but nobody's looking at the full picture. One agency handles Google, you're doing Facebook yourself, and your Bing account hasn't been touched in months. Budgets are spread thin, reporting is inconsistent, and you've got no clear view of which channels are actually driving revenue and which are wasting money.
PPC Services
Get the maximum benefit from your PPC advertising spend
Google Ads
Search, Shopping, Display, and YouTube campaigns. The largest and most commercially valuable PPC platform for most businesses.
Google Ad Grants
Up to $10,000/month in free Google Ads for qualifying charities and non-profits. We set up, manage, and optimise grant accounts to maximise impact.
Bing / Microsoft Ads
Often overlooked, consistently cheaper per click, and reaching an audience that doesn't use Google. A profitable complement to any Google campaign.
Google Local Service Ads
Pay-per-lead advertising for local service businesses. Appear at the very top of Google with the Google Guaranteed badge and only pay when someone contacts you
Facebook Ads
Brand awareness, lead generation, and retargeting on the world's largest social platform. Particularly effective for local businesses and ecommerce.
Instagram Ads
Visual advertising for brands where aesthetics and lifestyle positioning drive purchasing decisions. Managed alongside or independently from Facebook.
Linkedin Ads
B2B advertising targeting decision-makers by job title, company size, and industry. Higher cost per click but unmatched targeting precision for professional audiences.
Pinterest Ads
Product discovery advertising for ecommerce, wellness, beauty, and lifestyle brands. Reaching consumers at the inspiration and planning stage of their buying journey.
Who we help
We work with a range of clients
Health & Fitness Businesses
Gyms, clinics, practitioners, and wellness businesses using PPC to generate local leads, bookings, and membership enquiries across Google, Meta, and local service ads.
Ecommerce & Supplement Brands
Multi-platform advertising strategies for online stores. Google Shopping, Meta retargeting, Pinterest discovery, and search campaigns working together to drive profitable revenue.
B2B & Professional Services
LinkedIn and Google campaigns for businesses targeting other businesses. Lead generation, brand awareness, and thought leadership advertising for professional audiences.
Why Work With Us
Just a few of the benefits
One team, every platform
No more juggling separate agencies or freelancers for each ad platform. One team manages everything with a unified strategy, consistent messaging, and consolidated reporting.
Budget allocated by performance, not habit
We move budget between platforms based on what's actually delivering results. If Bing is outperforming Google for your audience, we shift spend accordingly. No sacred cows, just data.
Landing pages built and managed in-house
The page your ad points to determines your conversion rate. We build, test, and optimise landing pages as part of our PPC management, not as an afterthought handled by a separate team.
Transparent reporting, no vanity metrics
Impressions, reach, and click-through rate tell you nothing about revenue. We report on leads, sales, cost per acquisition, and return on ad spend. The numbers that actually matter to your business.
Immediate Results
Unlike SEO, which requires months of effort, PPC campaigns can drive traffic and conversions almost instantly.
Enhanced Brand Visibility
Paid ads appear at the top of search engine results, ensuring prominent exposure.
Highly Targeted
PPC allows businesses to target specific demographics, locations, and user behaviours, ensuring ads reach the right audience.
Remarketing Opportunities
PPC enables businesses to retarget users who have previously interacted with their website, increasing conversion rates.
Transparent Reporting
Cost Control – With PPC, you only pay when someone clicks on your ad, allowing for flexible budget management.
Competitive Advantage
PPC allows small businesses to compete with larger competitors by bidding on strategic keywords.
Our Workflow
Understand our process
PPC Strategy Development
A successful PPC campaign begins with a solid strategy. We work closely with our clients to understand their business goals, target audience, and competitive landscape. Our team then develops a data-driven PPC strategy that aligns with your marketing objectives and budget.
Keyword Research & Selection
Choosing the right keywords is crucial for a successful PPC campaign. Our experts conduct in-depth keyword research to identify high-performing, cost-effective keywords that drive quality traffic. We focus on:
- High-intent keywords that lead to conversions.
- Negative keywords to avoid irrelevant traffic.
- Long-tail keywords to capture niche audiences.
Campaign Setup & Management
We handle the complete setup and management of your PPC campaigns across various platforms, including:
- Google Ads – Search, Display, Shopping, and Video Ads.
- Microsoft (Bing) Ads – For reaching audiences beyond Google.
- Social Media Ads – Facebook, Instagram, LinkedIn, and Twitter Ads.
- YouTube Advertising – Video ads to engage and convert audiences.
Ad Copywriting & Creative Design
Compelling ad copy and visually appealing creatives are essential for driving clicks and conversions. Our team crafts persuasive headlines, descriptions, and display ads that grab attention and encourage action.
Landing Page Optimisation
A well-designed landing page significantly impacts PPC success. We optimise landing pages to ensure they:
- Have clear and compelling call-to-actions (CTAs).
- Load quickly to reduce bounce rates.
- Are mobile-friendly for seamless user experience.
- Align with ad messaging to maintain consistency.
Bid Management & Budget Allocation
We continuously monitor and adjust bidding strategies to maximise ROI. Our experts use AI-driven tools and manual insights to ensure that every penny of your PPC budget is spent efficiently.
A/B Testing & Performance Analysis
To enhance campaign performance, we conduct A/B testing on various ad elements, such as:
- Headlines and descriptions.
- Call-to-action (CTA) variations.
- Landing page layouts and content. We analyse performance data to refine the campaign and improve results.
Remarketing & Retargeting Campaigns
Remarketing is an effective strategy for re-engaging past visitors and increasing conversions. We create tailored remarketing campaigns that serve ads to users who have previously visited your website, reminding them of your products or services.
PPC Analytics & Reporting
Transparency is at the core of our services. We provide detailed reports that include:
- Click-through rates (CTR).
- Conversion rates.
- Cost per acquisition (CPA).
- Return on Ad Spend (ROAS). These insights help us make data-driven decisions for continuous optimisation.
Frequently Asked Questions
What you need to know before we start working together.
Which PPC platform should I start with? For most businesses, Google Ads is the starting point because it captures people actively searching for what you offer. From there, the right second platform depends on your audience and goals. We'll recommend based on your specific situation rather than defaulting to what we prefer.
How much should I spend on PPC? It depends on your market, your margins, and your goals. Local service businesses can see results from £500-£1,500/month. Ecommerce brands typically need £1,000-£5,000+ depending on product range and competition. We recommend starting focused and scaling with results.
Do you charge a percentage of ad spend? No. Our management fees are fixed within your retainer plan. We have no financial incentive to inflate your budget.
Can you take over existing ad accounts? Yes. We audit what's there, identify waste, restructure what needs fixing, and build on what's working. You retain ownership of all accounts and data.
How do you track results across multiple platforms? We set up unified conversion tracking using GA4 and Google Tag Manager, with platform-specific tracking where needed. Monthly reporting consolidates performance across all channels into a single clear view.
Do you create the ad creative and copy? Yes. Ad copy, image ads, and creative concepts are all handled by our team. For video ads, we can advise on format and scripting but typically work with footage you provide or commission.
How long before I see results? Search campaigns can generate leads within days. Social and display campaigns typically need 2-4 weeks to optimise. A full cross-platform strategy usually hits its stride after 6-8 weeks of data and refinement.
Can you run PPC for regulated or restricted products? Yes. We have specific experience with Google and Meta advertising policies for health, pharmacy, CBD, and supplement products. See our Paid Media for Regulated Health Brands page for more detail.
Transfer management of your existing Adwords, Bing and Social ads accounts to us
- If you have existing Pay per Click campaigns it is possible to analyse performance, research new keywords and implement any changes that require urgent attention
- Whilst providing a before and after comparison utilising data from the campaign analytics tracking
- Reduce wasted spend
- Increase the targeting of your campaigns
- Develop brand exposure
- Improve your PPC return on investment
- You will have a single point of contact throughout
- Well informed advice and assistance as required
- You will also receive a unique monthly report as part of your PPC campaign tracking
Our clients
Our clients range from sole-traders to international food and drink manufacturers.
All rely on us for effective & affordable support, design, web development, online marketing and social media marketing to efficiently build a consistent and progressive marketing presence off and on-line. We are passionate about we do and here to help you get the tools, data and information to make the best marketing decisions and investments.
Social Platform PPC Services
Get the most from your social media PPC advertising spend with our management plans.