Google Ads management
Google Ads management that turns clicks into customers
Google Ads management for health, wellness, and fitness businesses. Search, Shopping, Display, and YouTube campaigns built around your margins and focused on leads and sales, not just traffic.
Your Google Ads account is spending money
You're getting clicks and the dashboard shows impressions, but when you look at actual new customers or sales, the numbers don't add up. Your cost per click keeps rising, your Quality Scores are mediocre, and you suspect half your budget is going on search terms that will never convert. You need someone who treats your ad spend like it's their own money.
13 years
Managing Google Ads for UK businesses
£400k/month
Revenue in stores supported by our Google campaigns
Every pound tracked
Proper conversion tracking from day one, not guesswork
What We Do
Everything your health or fitness business needs online, under one roof
Google Search Ads
Campaigns targeting people actively searching for your products or services. Keyword research, ad copy, bid strategy, and negative keyword management focused on commercial intent.
Google Shopping
Product feed optimisation, campaign structure, and bid management for ecommerce stores. We build Shopping campaigns around your margins so every sale is profitable.
Google Display & YouTube
Brand awareness and retargeting across Google's display network and YouTube. Visual and video advertising that builds familiarity and brings people back to your site.
Conversion Tracking & Analytics
GA4, Google Tag Manager, and enhanced conversion tracking setup. Proper attribution so you know exactly which keywords, ads, and campaigns drive revenue.
Who we help
We work with a range of clients
Local Service Businesses
Gyms, clinics, practitioners, and wellness businesses. Local search campaigns that put you in front of people actively looking for your services in your area.
Ecommerce Stores
Google Shopping and search campaigns for supplement, health, and wellness brands. Built around product margins, customer acquisition cost, and lifetime value.
Regulated Health Brands
Compliant Google Ads for online pharmacies, CBD, and supplement brands. We understand the advertising policies and build campaigns that stay live.
Our Process
Google Ads Management Workflow
Audit & Strategy
We review your current account or research your market from scratch. Keyword analysis, competitor review, and a strategy built around what will generate the best return for your budget.
Build & Configure
Campaign structure, ad groups, keywords, negative keywords, ad copy, extensions, and conversion tracking. Everything built properly before your budget is switched on.
Optimise & Refine
Daily monitoring, weekly bid adjustments, ongoing keyword refinement, ad copy testing, and Quality Score improvement. We cut waste continuously and invest in what converts.
Report & Scale
Monthly reporting on spend, conversions, cost per lead or sale, and return on ad spend. When we find what works, we scale it. When something stops working, we adapt.
How We Work
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We manage your budget like it's our money
No inflated budgets to boost our fees. We recommend what makes sense for your margins and scale with proven results. Start small, prove it works, then grow.
Proper account structure from the start
Many underperforming accounts are badly structured. We build clean campaign hierarchies with tight ad groups, relevant keywords, and comprehensive negative keyword lists. Structure determines performance.
Landing pages built to convert your traffic
We build dedicated landing pages for your campaigns so every click arrives on a page designed to convert. Sending paid traffic to your homepage is the most expensive mistake in Google Ads.
Compliant campaigns for restricted categories
If you sell supplements, CBD, pharmacy products, or anything in a regulated health category, we build campaigns that comply with Google's advertising policies and stay live.
Frequently Asked Questions
What you need to know before we start working together.
How much should I spend on Google Ads? It depends on your market and goals. Local service businesses typically see results from £500-£1,500/month in ad spend. Ecommerce brands usually need £1,000-£5,000+ depending on product range and competition. We'll recommend a starting budget and scale based on performance.
How quickly will Google Ads generate leads? Search campaigns can generate leads within the first week. Shopping campaigns typically take 2-3 weeks to optimise. Most campaigns reach peak performance after 4-8 weeks of data and refinement.
What's a good cost per lead or cost per sale? It varies hugely by industry. A gym membership lead might cost £5-£15. A supplement sale might cost £10-£30 in ad spend. We set benchmarks based on your specific market and margins, and optimise towards them.
Do you charge a percentage of ad spend? No. Our management fees are fixed within your retainer plan. We have no incentive to increase your spend unnecessarily.
Can you take over my existing Google Ads account? Yes. We audit the existing account, identify waste and opportunities, and restructure for better performance. You retain full ownership of the account and all historical data.
What's the difference between Search and Shopping ads? Search ads are text-based ads triggered by keyword searches. Shopping ads show product images, prices, and your store name, triggered by product-related searches. For ecommerce, Shopping campaigns often deliver better return because buyers can see the product and price before clicking.
Do you manage YouTube Ads? Yes. YouTube advertising runs through the Google Ads platform. We manage video campaigns for brand awareness and retargeting, typically alongside your search and Shopping campaigns.
How do you handle keyword research? We use a combination of tools and your existing data (Search Console, analytics) to identify high-intent keywords with commercial value. We focus on keywords where the searcher is likely to convert, not just keywords with high volume.