About
We build websites and grow businesses in health, wellness, and fitness. It's all we do.
FitPixels is a web design, development, and growth agency for health, wellness, and fitness brands. We build websites, manage infrastructure, and run marketing for businesses ranging from independent gyms and clinics to high-revenue ecommerce stores selling supplements and regulated health products.
We’re a small, distributed team with deep experience in WordPress, WooCommerce, and Shopify. We’ve been doing this for over 13 years, formerly as Alloy Marketing, now refocused and rebranded as FitPixels to concentrate on the industry we know best.
We’re a small, distributed team in WordPress, WooCommerce, and Shopify.
We’ve been doing this for over 13 years, formerly as Alloy Marketing, now refocused and rebranded as FitPixels to concentrate on the industry we know best.
Why health, wellness, and fitness
We chose this niche because we live in it
This isn't a market we picked from a spreadsheet. Health, wellness, and fitness is where our knowledge, our interests, and our experience overlap.
Our founder has a background in sports science and supplementation. We're actively developing our own supplement formulations. We understand the difference between a proprietary blend and a transparent label, why third-party testing matters, and what will get your Google Ads account flagged.
We've managed a CBD ecommerce store doing £400k/month. We've built compliant prescription flows for an online pharmacy at £100k/month. We've worked with gyms, clinics, fitness brands, and wellness businesses of every size.
When we write a product page for a sleep supplement, we're not guessing what the customer cares about. When we build a booking flow for a physio clinic, we understand the patient journey. That domain knowledge shapes every decision we make and it's something a generalist agency simply can't replicate.
Who you're working with
A small team that stays close to your business
FitPixels is led by Alex, who founded the agency over 13 years ago and has spent that time building, managing, and growing websites for hundreds of businesses. Alex's strengths sit across web design, UX, conversion optimisation, SEO, and paid media, with a hands-on approach to quality control and client relationships.
Behind that is a distributed team of project managers, developers, and specialists. We're small enough that you'll always deal with people who know your project, but deep enough to handle complex builds, multi-channel marketing, and managed infrastructure without outsourcing to strangers.
We're selective about how many clients we take on. Every account gets direct access to senior people. No junior account managers reading from a script. No support tickets disappearing into a queue. When you work with FitPixels, you know who's responsible and how to reach them.
How we got here
13 years of building. Now sharper than ever.
We started as Alloy Marketing in 2013, a full-service web and marketing agency working across every industry you can think of. Over the years we built hundreds of websites, managed campaigns across dozens of sectors, and developed deep technical expertise in WordPress, WooCommerce, and ecommerce infrastructure.
Along the way, a pattern emerged. Our best work, our most interesting problems, and our strongest results kept coming from health, wellness, and fitness brands. The clients where we could combine technical skill with genuine understanding of the products, the customers, and the regulatory landscape.
FitPixels is the result of that focus. Same team, same experience, same standards. Just pointed in a direction where we can deliver the most value and do work we're genuinely proud of.
What We believe
A few things we think matter
Honesty over sales
If you don't need something, we'll tell you. If your current site is fine and just needs a few improvements, we're not going to push a rebuild. We'd rather give you straight advice and earn your trust than oversell and underdeliver.
Outcomes over activity
We don't measure success by how busy we are. We measure it by what changed for your business. More leads, more sales, better performance, fewer problems. If the work isn't moving the needle, we change the approach.
Stability over speed
We'd rather do something properly than rush it out and fix it later. That applies to website builds, marketing campaigns, and how we grow as a business. Sustainable results come from solid foundations, not shortcuts.
Long-term over transactional
We're not interested in building a website and disappearing. Our model is built around ongoing partnerships where we get better at supporting your business the longer we work together.