Instagram Advertising Agency
Instagram ads that do more than look good in your feed
Instagram advertising management for health, wellness, fitness, and ecommerce brands. We build campaigns that turn scroll-stopping creative into measurable leads, sales, and bookings.
Your Instagram looks great
You've built a following, your content looks professional, and engagement is decent. But when you try to turn that into actual customers, the results don't come. Boosting posts occasionally and hoping for the best isn't advertising. Instagram's organic reach is declining every year. To reach the people who would actually buy from you, you need paid campaigns built with proper targeting, objectives, and measurement.
Proven Results
Real numbers from real clients we work with today
2 billion
Monthly active Instagram users worldwide
Visual-first
The strongest platform for brands where aesthetics drive purchasing
Full Meta integration
Instagram Ads managed through Meta's advertising platform for maximum targeting power
What We Do
Everything your health or fitness business needs online, under one roof
Feed & Stories Ads
Static image, carousel, and video ads placed in the feed and stories. Designed to stop the scroll, communicate your offer, and drive action.
Reels Advertising
Short-form video ads in Instagram Reels. Reaching users in the fastest-growing format on the platform with content that feels native rather than intrusive.
Retargeting Campaigns
Ads targeting people who've visited your website, engaged with your Instagram profile, or interacted with previous ads. Bringing warm audiences back to complete their purchase or enquiry.
Shopping & Catalogue
Product tagging and catalogue-based campaigns for ecommerce brands. Let people browse and buy your products directly through Instagram with shoppable ads.
Who we help
We work with a range of clients
Wellness & Beauty Brands
Instagram is the natural home for salons, spas, aesthetics clinics, and wellness businesses. Visual advertising that showcases your space, your treatments, and your results.
Supplement & Health Products
Product discovery and direct-response campaigns for supplement, skincare, and health product brands. Lifestyle creative that builds aspiration and catalogue ads that drive purchases.
Gyms & Fitness Studios
Class promotion, membership campaigns, and local awareness advertising. Reaching fitness-minded people in your area with creative that shows the energy and community of your gym.
Process
Strategy & Creative Planning
We define your campaign objectives, target audiences, and creative approach. Instagram advertising is creative-led, so planning what the ads look and feel like is as important as the targeting.
Creative Production & Campaign Build
Ad creative designed for each format: feed, stories, and Reels. Campaigns built with proper objectives, audience targeting, and conversion tracking configured through Meta Ads Manager.
Launch & Test
Campaigns go live with multiple creative and audience variations. We test aggressively in the first two weeks to identify what resonates and cut what doesn't.
Optimise & Scale
Winning combinations scaled with increased budget. Ongoing creative refresh to prevent ad fatigue, audience expansion through lookalikes, and continuous performance improvement.
How We Work
Benefits
Creative that's designed for Instagram, not repurposed from elsewhere
We design ads specifically for Instagram's formats and audience behaviour. What works in a Google Ad or on a website doesn't work in someone's Instagram feed. Platform-native creative performs dramatically better.
Managed alongside your organic Instagram
We manage Instagram advertising as part of your overall social media presence. Paid and organic working together with consistent messaging rather than two separate efforts pulling in different directions.
Proper measurement beyond likes and engagement
We track leads, sales, bookings, and revenue, not just hearts and comments. Every campaign is measured against the business outcome you need.
Full Meta platform access Instagram
Ads run through Meta's advertising platform, which means access to Facebook's audience data, targeting capabilities, and cross-platform retargeting. Your Instagram campaigns benefit from the full power of Meta's advertising infrastructure.
Frequently Asked Questions
What you need to know before we start working together.
How much should I spend on Instagram Ads? Most businesses can test effectively with £500-£1,000/month. The visual nature of Instagram means creative quality matters as much as budget. A smaller budget with strong creative often outperforms a larger budget with weak imagery.
Do you create the ad creative? We design static image ads, carousels, and graphic-based creative. For video and Reels content, we can edit footage you provide and advise on format and style. We recommend brands capture their own behind-the-scenes and product content as this typically outperforms polished studio production.
Should I run Instagram Ads separately from Facebook Ads? Not usually. Both platforms run through Meta Ads Manager and share targeting data. We typically run campaigns across both platforms and let Meta's algorithm allocate budget to whichever placement performs best. In some cases, Instagram-only campaigns make sense for highly visual brands.
Will Instagram Ads work for my local business? Yes. Instagram supports geographic targeting down to specific postcodes and radius targeting around your location. Local awareness and reach campaigns are effective for gyms, salons, clinics, and other location-based businesses.
How do I know if Instagram Ads are working? We set up conversion tracking through Meta Pixel and Conversions API. Monthly reporting shows exactly how many leads, sales, or bookings your Instagram campaigns generated and at what cost. Everything tied to business outcomes.
What ad formats work best on Instagram? It depends on your goal. Carousels tend to perform well for product ranges and multi-benefit messaging. Stories ads work for time-sensitive offers and direct response. Reels ads work for awareness and brand building. We test formats and allocate budget to what performs.
Can I target my competitors' followers? Not directly. Instagram doesn't allow targeting specific accounts' followers. However, we can build audiences based on interests, behaviours, and demographics that closely match your competitors' audience profiles. Lookalike audiences from your existing customers are also highly effective.
How often should ad creative be refreshed? Every 4-6 weeks for most campaigns. Ad fatigue is a real issue on Instagram because users see the same content repeatedly. We monitor frequency metrics and refresh creative before performance degrades.