Google Ad Grants Management
Up to $10,000/month in free Google Ads for your charity
Google Ad Grants gives qualifying non-profits up to $10,000 per month in free search advertising. We set up, manage, and optimise grant accounts so your charity gets maximum visibility without spending a penny on ad costs.
You're eligible for $10,000/month in free advertising
Most charities either don't know Google Ad Grants exists, applied and got rejected, or set it up years ago and it's sitting dormant because nobody's managing it. That's up to $120,000 per year in free advertising going to waste. Meanwhile you're struggling for visibility, relying on organic reach, and competing for attention against organisations with real marketing budgets.
Proven Results
Real numbers from real clients we work with today
$10,000/month
In free Google Ads available to qualifying non-profits
$120,000/year
Potential advertising value for your charity at zero cost
Strict compliance
Google enforces account requirements. We keep yours compliant and active
What We Do
Everything your health or fitness business needs online, under one roof
Eligibility & Application
We check whether your charity qualifies for Google Ad Grants, handle the application process through Google for Nonprofits and TechSoup, and get your account approved and ready to run.
Campaign Setup & Structure
Proper campaign structure, keyword targeting, ad copy, and conversion tracking. Google Ad Grants accounts have specific rules and we build campaigns that maximise impact within those constraints.
Ongoing Management & Optimisation
Monthly optimisation to improve click-through rates, maintain compliance, and drive more traffic to your most important pages. Grant accounts need active management to perform well and stay within Google's rules.
Compliance Monitoring
Google Ad Grants has strict performance requirements. Accounts that fall below a 5% click-through rate or fail other criteria get suspended. We monitor compliance continuously and keep your account active.
Who we help
We work with a range of clients
Health & Wellness Charities
Mental health organisations, disability charities, health research foundations, and wellbeing initiatives. Free advertising to reach people who need your services and supporters who want to help.
Community & Sports Organisations
Sports clubs, community fitness programmes, youth organisations, and local health initiatives. Increase awareness, drive event registrations, and recruit volunteers.
Non-Profit Social Enterprises
Organisations with charitable status that operate commercially. Use Google Ad Grants alongside your existing marketing to amplify your reach without increasing your advertising budget.
Process
Eligibility Check
We confirm your organisation qualifies for Google Ad Grants. You need valid charity status, a functioning website, and to be registered with TechSoup and Google for Nonprofits.
Application & Approval
We handle the full application process. Registration with TechSoup, enrolment in Google for Nonprofits, and Ad Grants application. We manage the process until your account is approved.
Campaign Build
Campaigns built within Google Ad Grants rules: text ads only, $2 bid cap (with exceptions for Smart Bidding), and compliance with all grant-specific policies. We build campaigns that maximise the $10,000 monthly budget.
Manage & Maintain
Ongoing optimisation and compliance monitoring. We keep your click-through rate above the 5% threshold, refine keywords, update ad copy, and ensure the account stays active and performing.
How We Work
Benefits
Completely free advertising
Google Ad Grants provides up to $10,000/month in search advertising at no cost to your charity. You only pay for our management. The ad spend itself is free.
Expert management within grant restrictions
Google Ad Grants has specific rules that standard Google Ads doesn't. Bid caps, keyword restrictions, CTR requirements, and conversion tracking mandates. We know these rules and build campaigns that perform within them.
Accounts that stay active
Many charities lose their grant because their account falls below Google's performance thresholds. We monitor compliance monthly and make adjustments before problems arise.
Real impact, not just impressions
We build campaigns around the actions that matter to your charity: donations, volunteer sign-ups, event registrations, and service enquiries. Not just traffic for the sake of traffic.
Frequently Asked Questions
What you need to know before we start working together.
Does my charity qualify for Google Ad Grants? Most registered charities in the UK qualify. You need valid charitable status (registered with the Charity Commission or equivalent), a functioning website with substantial content, and agreement to Google's non-discrimination policies. Political organisations, hospitals, and educational institutions have separate programmes.
How much does Google Ad Grants actually give you? Up to $10,000 per month in Google Search advertising. That's approximately £8,000/month or £96,000/year in ad credit. The credit applies to text-based search ads only, not Shopping, Display, or YouTube.
Why do Google Ad Grants accounts get suspended? The most common reasons are click-through rate falling below 5%, using single-word or overly generic keywords, not having valid conversion tracking, or the account being inactive. We monitor all of these and keep your account compliant.
Can we run Google Ad Grants alongside paid Google Ads? Yes. Many charities run a grant account for broad awareness and a separate paid account for high-priority campaigns where they need more control over bidding and ad formats. The two accounts can complement each other effectively.
What's the $2 bid cap and how does it affect performance? Google Ad Grants limits manual bids to $2 per click. This can restrict competitiveness on high-value keywords. However, accounts using Smart Bidding strategies (like Maximise Conversions) can exceed the $2 cap. We set up Smart Bidding where appropriate to maximise your reach.
How long does the application process take? Typically 2-4 weeks from initial registration to approved account. The longest step is usually TechSoup verification, which can take 1-2 weeks. We manage the timeline and chase approvals where needed.
Do you handle the TechSoup and Google for Nonprofits registration? Yes. We manage the full process. You'll need to provide your charity registration details and organisational information, but we handle all the applications and follow-ups.
What results can we realistically expect? It depends on your cause and your website. Charities with clear calls to action (donate, sign up, register, contact) typically see the best results. We've seen grant accounts drive thousands of website visits per month and meaningful increases in donations and volunteer enquiries. We set realistic targets based on your specific situation.