Facebook Ad Management
Facebook ads that generate leads and sales, not just likes
Facebook advertising management for health, wellness, and fitness businesses. We build targeted campaigns that reach the right audience, drive real business results, and give you clear visibility on what your ad spend is delivering.
You've boosted a few posts
Hitting the boost button on a post that got some likes is not a Facebook ads strategy. It's the most expensive and least effective way to spend money on the platform. Real Facebook advertising uses custom audiences, proper campaign objectives, dedicated creative, and landing pages built to convert. The gap between boosting posts and running proper campaigns is the gap between wasting money and making money.
Proven Results
Real numbers from real clients we work with today
2.9 billion
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Precision targeting
Reach people by location, interest, behaviour, and demographics
Full funnel
Awareness, consideration, and conversion campaigns working together
What We Do
Everything your health or fitness business needs online, under one roof
Lead Generation Campaigns
Campaigns designed to generate enquiries, bookings, and sign-ups for service businesses. Lead forms, landing page campaigns, and conversion-optimised funnels that turn ad spend into actual leads.
Ecommerce & Product Campaigns
LoremiCatalogue sales, dynamic product ads, and conversion campaigns for online stores. We build campaigns around your product feed and optimise for purchases, not just clicks.
Retargeting & Remarketing
Campaigns that bring back visitors who browsed your site, viewed products, or started a checkout but didn't complete. Retargeting is consistently the highest-ROI campaign type on Facebook.
Audience Building & Lookalikes
Custom audiences from your customer data, website visitors, and email lists. Lookalike audiences that find new people who share characteristics with your best existing customers.
Who we help
We work with a range of clients
Gyms & Fitness Studios
Local awareness and lead generation campaigns targeting potential members in your area. Class promotions, trial offers, and membership campaigns that fill your gym.
Wellness & Beauty Businesses
Treatment promotion, seasonal campaigns, and gift voucher advertising for salons, spas, and wellness practitioners. Visual advertising that reflects the quality of your space.
Ecommerce & Supplement Brands
Product discovery, catalogue sales, and retargeting for online stores. Dynamic ads that show people the exact products they browsed, and prospecting campaigns that find new customers who match your existing buyers.
Process
Strategy & Audience Research
We define your campaign objectives, identify your target audiences, and research what your competitors are running. Strategy before spend.
Creative & Campaign Build
Ad creative, copy, audiences, placements, and tracking all configured before launch. We build campaigns with proper structure: awareness, consideration, and conversion stages.
Launch & Optimise
Campaigns go live with close monitoring. We test creative variations, refine audiences, adjust budgets, and kill underperforming ads quickly. The first two weeks are about learning what works.
Scale & Report
Once we've identified winning combinations, we scale spend behind them. Monthly reporting shows leads generated, cost per lead, purchases driven, and return on ad spend in plain language.
How We Work
Benefits
Proper campaign structure, not boosted posts
We build campaigns with clear objectives, defined audiences, and dedicated creative. Every campaign is structured for the business outcome you need, whether that's leads, sales, or bookings.
Creative that stops the scroll
Facebook advertising lives and dies by the creative. We design ads that stand out in a crowded feed and communicate your offer quickly. Static images, carousels, and video formats tested and optimised.
Landing pages that convert the click
Sending Facebook traffic to your homepage is a waste of money. We build dedicated landing pages for your campaigns so every click has the best possible chance of converting.
Full funnel, not just bottom funnel
We build campaigns across the full customer journey: awareness to introduce your brand, consideration to build interest, and conversion to drive the sale or enquiry. Each stage feeds the next.
Frequently Asked Questions
What you need to know before we start working together.
How much should I spend on Facebook Ads? Most local service businesses can test effectively with £500-£1,000/month. Ecommerce brands typically need £1,000-£3,000+ to generate meaningful data and results. We recommend starting at a level that allows the algorithm to optimise and scaling based on performance.
Is Facebook still effective in 2026? Yes. Despite competition from TikTok and changes to tracking, Facebook remains one of the most effective advertising platforms for local businesses and ecommerce. The targeting capabilities, audience size, and campaign sophistication are unmatched.
What about iOS tracking changes and privacy? iOS changes reduced some tracking precision, but Facebook has adapted. We implement Conversions API (server-side tracking) alongside the pixel to maintain accurate attribution. Proper setup mitigates most of the impact.
Do you create the ad images and videos? We create static image ads, carousels, and graphic-based creative. For video ads, we can advise on format and edit footage you provide. For brands that need professional video production, we can recommend partners.
Should I run Facebook Ads alongside Google Ads? In most cases, yes. Google captures people actively searching for what you offer. Facebook reaches people who aren't searching but match your ideal customer profile. Together they cover both demand capture and demand generation.
What's the difference between Facebook Ads and boosting posts? Boosting a post is the simplest form of Facebook advertising with limited targeting and optimisation options. Proper Facebook Ads use the full Ads Manager platform with custom audiences, conversion tracking, A/B testing, and campaign objectives. The difference in performance is significant.
Can you run Facebook Ads for regulated health products? Yes. We have experience with Meta's restricted content policies for health, wellness, and supplement products. We build compliant campaigns that stay live. See our Paid Media for Regulated Health Brands page for more detail.
How do you report on Facebook Ads performance? Monthly reports covering spend, leads or sales generated, cost per result, return on ad spend, and what actions we're taking next. No vanity metrics. Everything tied to business outcomes.