Bing Ads PPC management service
Bing Ads management for the audience your competitors are ignoring
Microsoft Advertising reaches millions of users who never search on Google. Lower cost per click, less competition, and an audience with higher average spending power. We build and manage Bing Ads campaigns that deliver profitable returns.
You're only advertising on Google
Bing powers search on Microsoft Edge, Windows devices, Yahoo, and DuckDuckGo. That's roughly 25-30% of UK desktop search traffic. The people searching on Bing tend to be older, more affluent, and more likely to convert. Your competitors are almost certainly not advertising there, which means lower competition, cheaper clicks, and easier wins.
Proven Results
Real numbers from real clients we work with today
25-30%
Of UK desktop search traffic runs through Microsoft's network
Lower CPCs
Bing Ads typically cost 20-35% less per click than Google equivalents
Higher conversion rates
Bing's demographic skews older and higher income
What We Do
Everything your health or fitness business needs online, under one roof
Bing Search Campaigns
Targeted search advertising on the Microsoft Search Network. We build campaigns that mirror your best-performing Google keywords at a lower cost, then optimise specifically for Bing's audience.
Bing Shopping Campaigns
Product feed advertising for ecommerce stores on Microsoft Shopping. Reach buyers browsing for products on Bing, Yahoo, and partner sites with lower competition and cheaper clicks.
Audience Targeting
Microsoft Ads offers unique audience targeting including LinkedIn profile data. We leverage demographics, in-market audiences, and professional targeting that isn't available on Google.
Import & Optimise
If you're already running Google Ads, we can import your campaign structure into Bing and optimise specifically for the Microsoft audience. Same strategy, different platform, additional revenue.
Who we help
We work with a range of clients
Ecommerce Stores Bing
Shopping campaigns that reach buyers your Google campaigns miss. Lower cost per click means better margins on every sale from this channel.
Local Service Businesses
Gyms, clinics, and practitioners. Bing captures local search traffic from Windows users and Edge browsers. Less competition means your ad is more visible for less money.
B2B & Professional Services
Microsoft Ads integrates LinkedIn targeting data, making it uniquely powerful for B2B advertising. Target by job function, company, and industry alongside traditional search targeting.
Process
Assess Opportunity
We evaluate your market on Bing specifically. Search volume, competition, estimated costs, and the potential return compared to your Google performance.
Build or Import
New campaigns built for Bing, or existing Google campaigns imported and adapted. Either way, we optimise for Bing's audience rather than running a carbon copy of Google.
Optimise
Ongoing bid management, keyword refinement, and audience targeting adjustments specific to how your Bing campaigns perform. The same keywords can behave very differently on each platform.
Report
Performance reporting alongside your other PPC channels. Clear comparison of Bing versus Google on cost per lead, cost per sale, and overall return so you can see exactly where your budget works hardest.
How We Work
Benefits
Cheaper clicks, same intent
Someone searching for "physiotherapist near me" on Bing has the same intent as someone searching on Google. The difference is you'll pay 20-35% less for the click. That margin improvement drops straight to your bottom line.
Less competition, more visibility
Most advertisers focus exclusively on Google. Bing's auction has fewer advertisers competing for the same keywords, which means higher ad positions at lower cost. Your ads are more visible for less money.
An audience worth reaching
Bing's user base skews older and higher income. For health, wellness, and professional services, this demographic is often your ideal customer. They research carefully and spend more per transaction.
Managed alongside your Google campaigns
We manage Bing and Google together, allocating budget to whichever platform delivers better returns. Unified strategy, consolidated reporting, and no gaps between channels.
Frequently Asked Questions
What you need to know before we start working together.
Is Bing Ads worth it with such a small market share? Bing's market share is smaller than Google's, but it still represents millions of UK searches per month. The lower competition and cheaper clicks often mean Bing delivers a better return on ad spend than Google for the same keywords. It's not about replacing Google. It's about adding a profitable channel.
How much should I spend on Bing Ads? Most businesses start with 20-30% of their Google budget on Bing to test performance. If the returns are strong, we scale from there. Even £300-£500/month can deliver meaningful results on Bing because of the lower cost per click.
Can you just import my Google Ads campaigns into Bing? We can use your Google campaign structure as a starting point, but a straight import without optimisation rarely performs well. Bing's audience behaves differently, and bid strategies need adjusting. We import, adapt, and optimise specifically for the Microsoft platform.
Does Bing Ads work for ecommerce? Yes. Bing Shopping campaigns follow the same product feed model as Google Shopping but with less competition. Ecommerce brands running Bing Shopping alongside Google Shopping consistently see profitable incremental revenue.
What about mobile? Nobody uses Bing on their phone. Bing's strength is desktop search, where it has a larger share than mobile. However, Microsoft's network also serves ads across partner sites and apps. For businesses where desktop traffic converts well, such as B2B, professional services, and considered purchases, this is an advantage.
Can I see Bing and Google performance compared side by side? Yes. Our reporting shows performance across all your PPC channels with direct comparisons on cost per click, cost per lead, conversion rate, and return on ad spend. You'll see exactly where each pound works hardest.
Do you manage Bing Ads as a standalone service? We can, but Bing performs best as part of a multi-platform strategy. We typically manage it alongside Google Ads so budget can flow to whichever platform delivers better results at any given time.
What's the difference between Bing Ads and Microsoft Advertising? They're the same thing. Microsoft rebranded Bing Ads to Microsoft Advertising in 2019. The platform serves ads across Bing search, Yahoo search, AOL, DuckDuckGo, Microsoft Edge, and partner sites.