Pinterest Ads Agency
Pinterest ads that reach customers while they're planning to buy
Pinterest advertising management for ecommerce, wellness, and lifestyle brands. Reach consumers at the inspiration and planning stage of their buying journey, when they’re actively looking for products like yours.
You're advertising where people scroll past.
On most social platforms, users are passively scrolling through content from friends and creators. On Pinterest, they're actively searching, saving, and planning. They're looking for products, ideas, and solutions. That intent makes Pinterest fundamentally different from Facebook or Instagram for advertising. Your ads aren't interrupting someone's experience. They're part of what that person came to do.
Proven Results
Real numbers from real clients we work with today
480 million+
Monthly active Pinterest users
High purchase intent
Pinterest users are 7x more likely to say it's the most influential platform for purchasing decisions
Long content lifespan
Pins continue driving traffic for months, not hours
What We Do
Everything your health or fitness business needs online, under one roof
Standard & Idea Pins
Static image and multi-page creative ads that appear naturally in search results and the home feed. Designed to inspire and drive clicks to your product pages.
Shopping Ads
Product catalogue integration with Pinterest's shopping features. Your products appear in shopping search results and related product feeds, reaching buyers browsing for exactly what you sell.
Search Targeting
Pinterest is a visual search engine. We target ads based on what people are actively searching for, from "supplements for sleep" to "home gym setup" to "salon interior ideas."
Interest & Audience Targeting
Campaigns targeting users by their interests, behaviours, and engagement with similar content. Plus retargeting for people who've visited your site and actalike audiences based on your existing customers.
Who we help
We work with a range of clients
Supplement & Wellness Products
Pinterest users actively search for supplements, wellness routines, and health products. Product Pins and shopping ads put your brand in front of buyers at the discovery stage.
Beauty & Aesthetics
Skincare, haircare, treatments, and beauty products. Pinterest is the top platform for beauty discovery. Your products appear when users are researching and planning their next purchase.
Health & Fitness Products
Home gym equipment, recovery tools, fitness apparel, and performance products. Pinterest users plan purchases and save products they intend to buy. Your ads stay visible for weeks, not seconds.
Process
Catalogue & Account Setup
We connect your product catalogue to Pinterest, configure your business account, set up the Pinterest tag for conversion tracking, and verify your website.
Campaign Strategy
Audience research, keyword targeting, and creative planning based on what Pinterest users in your category are searching for and saving. Strategy aligned with seasonal trends and buying cycles.
Launch & Optimise
Campaigns go live with multiple pin formats and targeting variations. We monitor performance, test creative, refine search targeting, and optimise bids toward your conversion goals.
Report & Scale
Monthly reporting on impressions, clicks, saves, conversions, and revenue attributed to Pinterest. We identify winning products and audiences and scale spend behind them.
How We Work
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Reaching buyers, not browsers
Pinterest users come to the platform with intent. They're searching for products, saving them to boards, and planning purchases. Your ads reach people in a buying mindset, not a passive scrolling mindset.
Content that keeps working for months
A pin's lifespan is measured in months, not hours. A pin created today can continue driving traffic and sales 6-12 months later. No other social platform offers this kind of content longevity.
Lower competition, lower costs
Most brands focus their advertising budget on Google and Meta. Pinterest's advertising platform has significantly less competition, which means lower costs per click and less aggressive bidding.
Product discovery at the top of the funnel
Pinterest sits at the inspiration and planning stage of the buying journey. Customers discover your brand before they've decided what to buy, giving you the chance to influence their decision early.
Frequently Asked Questions
What you need to know before we start working together.
Is Pinterest right for my business? Pinterest works best for ecommerce, lifestyle, wellness, beauty, health, fitness, and home-related products. If your products are visual and your customers research before buying, Pinterest is likely a strong fit. It's less effective for B2B and service-based businesses.
How much should I spend on Pinterest Ads? Pinterest advertising is generally cheaper than Meta and Google. Most brands can test effectively with £500-£1,000/month. Cost per click is typically lower than other platforms, which means your budget goes further.
Do I need a product catalogue to advertise on Pinterest? For shopping ads, yes. We'll connect your WooCommerce or Shopify product feed to Pinterest. For awareness and traffic campaigns, standard image and idea Pins work without a catalogue.
How does Pinterest targeting work? Pinterest offers keyword targeting (based on what users search for), interest targeting (based on categories they engage with), audience targeting (retargeting and actalike audiences), and demographic targeting. Keyword targeting is particularly powerful because Pinterest functions as a visual search engine.
What types of creative work best on Pinterest? Tall vertical images (2:3 ratio) perform best in the feed. Clean, bright product photography with text overlay outperforms heavily designed graphics. Lifestyle imagery showing products in context performs better than isolated product shots.
Can I sell products directly through Pinterest? Pinterest supports product tagging and shopping features that link directly to your product pages. While the purchase typically completes on your website, the browsing and discovery experience happens within Pinterest.
How long before I see results from Pinterest Ads? Initial traffic results appear within days. However, Pinterest's algorithm takes longer to optimise than Meta or Google, typically 2-4 weeks for campaigns to reach consistent performance. The trade-off is that content continues driving results far longer than other platforms.
How do you track Pinterest conversions? Through the Pinterest tag installed on your website, plus integration with your analytics platform. We track clicks, saves, add-to-carts, and purchases attributed to Pinterest campaigns and report monthly on return on ad spend.