On page SEO refers to optimisation of the content and coding of individual website pages to maximise the effects of all other search engine marketing efforts. On-page SEO can involve the following techniques:
- Adding metadata based on extensive keyword research
- Editing existing copy for optimal keyword density based on our recommended keywords
- Adding copy to enhance search engine relevance scoring factors
- Editing copy to improve customer conversion rates
- URL re-writing for SEO benefits including 301 redirects so you can keep getting the benefit and Page Rank flow from your old links
- Modification of navigation system for more indexable content by the search engine bots
- Improving landing page quality scores for PPC advertising campaigns