Gyms & Fitness Studios
A website that fills your gym, not just takes up space online
We build and grow websites for independent gyms, PT studios, CrossFit boxes, and boutique fitness spaces. Designed to bring in members, not just look nice.
Your website isn’t pulling its weight
Your site was built years ago or thrown together on a template, and it doesn’t reflect the experience people actually get when they walk through your door. When someone searches “gym near me” you’re nowhere to be seen. When they do find you, they can’t easily see your classes, pricing, or how to get started. They click back and find someone else.
What We Do
Everything your gym needs to compete online
A website that represents what you actually offer
Not a generic fitness template. A properly designed site that shows your space, your team, your culture, and what makes training with you different. First impressions happen online now, not at the front desk.
Get found locally
Local SEO, Google Business Profile optimisation, and a site structure that helps you rank when people search for gyms, PTs, and fitness classes in your area. Consistent, ongoing work that puts you in front of people who are actively looking.
Google Ads that target the right people
Targeted campaigns aimed at people searching for gyms and fitness in your area. Tight geographic targeting, sensible budgets, and a focus on leads that actually convert to memberships, not just clicks.
Turn visitors into members
Clear class timetables, simple sign-up flows, compelling offers for new members, and calls to action that make it easy to take the next step. No dead-end pages, no buried contact forms.
Social media that stays consistent
Regular, professional content that keeps your gym visible and builds community online. We handle the planning and posting so your feed doesn’t go quiet every time you get busy.
Email that keeps members engaged
Automated welcome sequences for new members, re-engagement campaigns for lapsed ones, and regular updates that keep your community connected. Cheaper than any ad campaign and more effective at reducing churn.
Who We Work With
We work with gyms that take their business seriously
Independent Gyms
You’re competing against chains with a fraction of their budget. Your website and marketing need to work harder and smarter to level the playing field.
PT & Coaching Studios
Your reputation is everything. A professional online presence builds credibility and brings in clients who are ready to commit, not just price shopping.
CrossFit Boxes & Specialist Facilities
Strong community, loyal members, but new sign-ups are slowing down. Your online presence should reflect the energy and quality of what you’ve built.
Boutique Fitness
Yoga studios, Pilates spaces, spin studios, and speciality fitness. Premium experience deserves premium presentation. Attract the clients who value what you do.
Why we’re different
Real results, not vanity metrics
We measure success by the things that actually matter to your business: membership enquiries, class bookings, trial sign-ups, and member retention. Not impressions, not followers, not traffic that never converts.
A typical gym engagement with us might include a professionally designed website, local SEO and Google Business Profile management, a Google Ads campaign targeting your area, and monthly social media content. The exact mix depends on your goals, your budget, and where the biggest opportunities are.
Frequently Asked Questions
What you need to know before we start working together.
Fitness
Yes. We build multi-location sites with dedicated pages for each venue, each optimised for its own local area. This is important for SEO because a single page trying to rank for multiple locations rarely ranks well for any of them.
Often, yes. Sometimes a rebuild is the right call, but frequently the issue is poor SEO, weak calls to action, slow load times, or a site that’s just not structured to convert. We’ll review what you’ve got and tell you honestly whether it’s worth improving or replacing.
It depends on your area and competition, but most independent gyms see meaningful results from £500-£1,500/month in ad spend on top of management fees. We’d rather you start smaller with tight targeting and scale once we can see what’s converting, rather than blowing a big budget in month one.
A starter build typically takes 3-4 weeks from first conversation to launch. Custom builds with more complex features like membership integrations or multi-location setups usually take 6-8 weeks. We’ll give you a clear timeline before we start and stick to it.
We track the things that matter to your business: enquiry form submissions, phone calls, class bookings, and trial sign-ups. We set up proper tracking from the start and report on real leads, not vanity metrics like page views or impressions. You’ll know exactly what your website is generating each month.
Instagram is a great acquisition channel, but it’s rented ground. You don’t control the algorithm, you can’t rank on Google through Instagram, and you can’t run effective Google Ads without a website to send people to. A website gives you a permanent, searchable home base that works alongside your social media rather than depending on it.
Yes. We work with most popular booking and class management platforms including TeamUp, Mindbody, Glofox, and others. If you’re already using a system you’re happy with, we’ll integrate it. If you’re not sure what to use, we’ll recommend the best fit for your setup.
In most cases, yes. Chain gyms have big brands but surprisingly weak local SEO. Their websites are national templates that don’t target local search terms well. An independent gym with a properly optimised site, strong Google Business Profile, and local content strategy can absolutely outrank them in your area.