by Alex Hedges | May 11, 2026 | Marketing Tips
The health and wellness industry is at a crucial point. As we move through 2026, the way consumers find, assess and commit to wellness brands has fundamentally changed. You’re no longer competing solely on product quality or price – you’re competing...
by Alex Hedges | May 8, 2026 | Marketing Tips, News
The shift nobody in wellness can ignore Something weird is happening in wellness. Not weird like a new ingredient trend. Weird like, the brands with the biggest budgets and the widest distribution are slowly getting chipped away by smaller names you’ve probably only...
by Alex Hedges | Apr 14, 2026 | Marketing Tips, SEO
Google’s grip on search is one of the most one-sided market situations in modern business. For over a decade it has commanded roughly nine out of every ten searches on earth. In many markets it sits above 97 per cent. And yet, in 2025 and into 2026, the picture...
by Alex Hedges | Apr 14, 2026 | Marketing Tips
Marketing a small business in 2026 is both easier and harder than it has ever been. Easier, because the tools available to a sole trader or ten-person team are genuinely powerful. Harder, because the landscape is more fragmented, AI is changing how people find...
by Alex Hedges | Apr 14, 2026 | Health & Fitness Marketing
If you run a gym or work as a personal trainer, your website is no longer just an online brochure. In 2026, it is your primary member acquisition tool. The people most likely to become your best clients are searching for you on Google right now, comparing several...
