Shopify Store Design
Shopify store design that's built to sell, not just look pretty
Custom Shopify design for health, wellness, and supplement brands. We create stores that convert browsers into buyers and make managing your business easier, not harder.
our Shopify store looks like
You picked a theme, customised it as far as it would go, and launched. It looked fine at first. But now it feels generic, your product pages don't stand out, and your conversion rate suggests visitors aren't convinced enough to buy. The problem isn't Shopify. It's that your store doesn't reflect the quality of what you're selling.
Proven Results
Real numbers from real clients we work with today
13 years
building ecommerce stores for health and wellness brands
£400k/month
Revenue handled by stores we manage
Mobile-first
Every store designed for how your customers actually shop
What We Do
Everything your health or fitness business needs online, under one roof
Custom Store Design
Bespoke Shopify design that reflects your brand identity and is structured around how your customers browse and buy. Not a theme install with your colours applied.
Product Page Optimisation
Product pages designed to convert. Clear benefit messaging, strong imagery hierarchy, social proof, and a layout that builds buying confidence.
Mobile-First Build
Most of your customers are on their phones. Every store is designed and tested for mobile first, with fast load times and a smooth checkout experience.
Theme Customisation & Setup
If a full custom build isn't in your budget, we customise premium Shopify themes to a standard that looks and performs far beyond the default.
Who we help
We work with a range of clients
Supplement & Nutrition Brands
Stores built around subscription, education, and trust. Product pages that explain ingredients, build confidence, and convert first-time buyers into repeat customers.
Health & Wellness Products
Skincare, functional health, recovery products, and wellness brands. Design that communicates quality and makes purchasing effortless.
Fitness & Performance Brands
Equipment, apparel, wearables, and performance products. Clean catalogues, strong filtering, and product pages that educate and close.
Process
Discovery
We learn about your brand, your products, and your customers. We look at what's working, what's not, and where the biggest opportunities are.
Design
Custom mockups and prototypes for your review. You see how the store will look and feel before development begins. Revisions included.
Build & Configure
Development, product setup, payment configuration, shipping rules, and app integration. Everything tested and verified before launch.
Launch & Grow
Go-live support, training, and the option to move into ongoing retainers for CRO, marketing, and continuous store improvement.
How We Work
Benefits
Designed for your customers, not for Shopify's defaults
We study how your specific audience shops and design around their behaviour. Default themes are designed for everyone, which means they're optimised for nobody.
Conversion built into every page
Product pages, collection pages, cart, and checkout are all designed with conversion in mind. Not just aesthetics, but structure that drives revenue.
Shopify expertise without platform lock-in
We work with both Shopify and WooCommerce. We'll recommend Shopify when it's genuinely the right fit, not because it's all we know.
Support beyond launch
Most clients stay with us after launch for ongoing design updates, CRO improvements, and marketing support. The team that designed your store knows it inside out.
Frequently Asked Questions
What you need to know before we start working together.
How long does a Shopify store design take? Typically 4-8 weeks depending on complexity. Theme customisation projects can be faster. Full custom builds take longer. We'll give you a realistic timeline before starting.
How much does a Shopify store design cost? Theme customisation projects from £2,000. Custom Shopify store design from £5,000. We scope every project individually with a fixed quote.
Can you migrate my store from another platform to Shopify? Yes. We handle migrations from WooCommerce, Magento, and other platforms. Products, customers, and order history are all transferred carefully with SEO preserved.
Do you build custom Shopify apps or just design? We focus on design, UX, and store configuration. For custom Shopify app development, we can recommend trusted development partners.
Can you help with Shopify subscriptions? Yes. We integrate and configure subscription apps like Recharge and Loop, and design the subscription signup and management experience to maximise uptake and reduce churn.
Will I be able to manage the store myself? Absolutely. Shopify is designed to be manageable by non-technical users. We provide training on product management, content updates, and order handling.