Supplement & Nutrition Brands
Sell more supplements. Keep it compliant. Scale without breaking things.
We build, optimise, and manage ecommerce stores for supplement, nutrition, and nootropic brands. From pre-launch to scaling past your first million. We understand the products, the regulations, and what makes people buy.
The supplement market is crowded. Your website can’t afford to be average.
Your product is solid but your site looks like every other supplement brand. Stock images, vague claims, and a subscription option buried where nobody finds it. Ad costs are climbing, conversion is flat, and you’re acquiring customers at a cost that only makes sense if they come back. Nothing on your site is engineered to make that happen.
What We Do
Ecommerce that’s built around how supplement customers actually buy
Product pages that convert
Your PDP is where the buying decision happens. We restructure them around what actually drives supplement purchases: clear benefit messaging, ingredient transparency, dosage information, social proof, comparison tools, and a layout that builds confidence rather than creating doubt. Not a template. A conversion-focused design based on how your specific customers make decisions.
Subscription flows that stick
If you’re selling consumables, subscription is where your unit economics work. We optimise the entire subscription journey: signup incentives, flexible management, pause-instead-of-cancel flows, and an experience good enough that staying subscribed feels like the obvious choice. Better uptake, lower churn, higher lifetime value.
Claims compliance and disclaimers
Supplement marketing sits in a regulatory grey area that most agencies either ignore or get wrong. We build compliant product pages, disclaimer frameworks, and ad-policy-safe landing pages so you can market confidently without risking takedowns, policy violations, or worse.
Technical SEO for large catalogues
Multi-SKU supplement stores need proper site architecture, clean category structures, no cannibalisation across similar products, and structured data that helps Google understand your range. We build the technical foundations that drive organic traffic and compound over time.
Paid ads that scale profitably
Google Shopping, search, and Meta campaigns built around your actual margins, not vanity ROAS figures. Proper tracking, compliant landing pages, and a focus on customer acquisition cost that makes sense against your lifetime value.
Email and SMS retention
The cheapest way to grow revenue is to get existing customers buying again. Automated flows for post-purchase education, replenishment reminders, cross-sell sequences, win-back campaigns, and lifecycle messaging that keeps your brand in the conversation between purchases.
Expanding beyond your own store
Amazon, international, and what comes next
Launching a supplement brand
You’ve got formulations, packaging, and a plan. Now you need a store that’s ready to sell from day one. We build launch-ready ecommerce stores with compliant product pages, subscription infrastructure, email capture, and the technical foundations to scale. No cutting corners that you’ll have to redo in six months.
Scaling an existing brand
You’re selling, but growth has plateaued or you know there’s more on the table. We audit your full funnel, find where you’re leaking revenue, and systematically fix it. Product pages, checkout, subscription uptake, retention, SEO, and paid media. Prioritised by impact so your investment pays back quickly.
Why we’re different
We don’t just build websites. We understand the category.
We formulate our own supplement stacks. We understand the difference between a proprietary blend and a transparent label. We know why third-party testing matters to your customers and why certain claims will get your ads rejected.
This isn’t a niche we chose from a list. It’s a category we’re personally invested in. When we write a product page for a sleep supplement, we’re not guessing what matters to the buyer. When we build a subscription flow for a protein brand, we know what makes someone stick versus cancel. That domain knowledge shows up in every decision we make on your site.
Amazon, international, and what comes next
Once your own site is performing, the next growth levers are usually Amazon and international markets. We help with both.
Amazon alongside your own site
Selling on Amazon without cannibalising your DTC margins or losing control of your brand. We help you set up and optimise your Amazon presence as a complement to your own store, not a replacement.
International expansion
Selling into new markets means different regulations, different compliance requirements, and often a different site setup. We handle the technical side so you can expand without rebuilding from scratch.
Frequently Asked Questions
What you need to know before we start working together.
It depends on your needs. Shopify is simpler to manage and great for brands that want to focus on marketing rather than tech. WooCommerce offers more flexibility and lower ongoing costs for brands with complex requirements like custom subscription logic, regulatory flows, or heavy integrations. We work with both and will recommend the right fit based on your situation, not our preference. A clean, conversion-focused store with strong product pages, subscription capability, email capture, and compliant content. You don’t need fifty pages and a blog at launch. You need a site that makes a strong first impression, handles transactions reliably, and gives you the data to iterate from. Our sprint plans are designed for exactly this. It depends on your ecommerce platform and what you need. For Shopify we typically work with Recharge or Loop. For WooCommerce there are several strong options depending on complexity. We’ll recommend based on your specific requirements around flexibility, customer portal experience, and integration with your email and analytics stack. We help you set up your own site as your primary brand home and treat Amazon as a complementary channel. That means consistent branding and messaging across both, pricing strategy that protects your DTC margins, and a site experience that gives customers a reason to buy direct. The goal is to use Amazon for reach without becoming dependent on it. Multi-currency support, localised content, compliance with EU regulations on health claims and labelling, GDPR-compliant data handling, and potentially separate storefronts depending on your approach. We handle the technical infrastructure and can advise on the regulatory considerations, though we’d recommend specialist legal advice for market-specific compliance. A launch-ready store typically takes 6-10 weeks depending on complexity. That includes design, development, subscription setup, compliance review, and testing. We’d rather take an extra week and launch something solid than rush and leave you fixing things in month one. We build your product pages, landing pages, and ad funnels with compliance baked in from the start. That means appropriate disclaimer placement, claims that stay within advertising platform policies, and content that’s structured so you can market confidently without triggering reviews or account suspensions. We’re not regulatory lawyers, but we know what gets flagged and how to avoid it. This is one of the most common technical SEO problems in supplement ecommerce. We build a clear site architecture with defined keyword targets per page, proper canonical tags, and a content strategy that avoids your own pages competing against each other. Category pages, product pages, and informational content each have distinct roles in the structure. Yes. We handle migrations from Shopify, WooCommerce, Magento, and custom platforms. Products, customers, order history, subscriptions, and SEO are all mapped and transferred carefully. We don’t launch until everything has been verified. We focus on the site, the strategy, and the conversion work. For photography and content creation we can recommend trusted partners we’ve worked with, or work with assets your team produces. We do write and optimise product page copy, landing page content, and SEO content as part of our service.
Supplement & Nutrition Brands