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Exercise.com

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Exercise.com is a robust, all-in-one platform designed for fitness businesses that want a fully custom-branded experience. Unlike many “cookie-cutter” software solutions, Exercise.com focuses on providing a white-label app and web portal that puts your brand front and centre. It is a hybrid platform that excels at both in-person business management and online training delivery.

The platform allows you to manage your entire business ecosystem: scheduling, payments, workout delivery, and client assessments. Its standout feature is the ability to deliver rich, multimedia workout programming directly to your clients’ phones, making it ideal for businesses that offer hybrid models (in-person training + online coaching).

For our clients, Exercise.com is the premium choice when brand identity is paramount. We work with you to configure your custom app, ensuring that your clients interact with your logo and your content, not a third-party software provider. It is powerful enough to run a franchise but flexible enough for a high-end personal training studio.

Features

  • Custom Branded App: A fully white-label iOS and Android app that features your logo, colours, and branding.

  • Workout Delivery: sophisticated tools to build and deliver workout plans with video demonstrations, logging, and progress tracking.

  • Ecommerce: Sell membership plans, single workout plans, and recurring online coaching subscriptions.

  • Assessment Tools: Create custom fitness assessments and track client progress over time with visual graphs.

  • Scheduling & Booking: comprehensive calendar for booking appointments, classes, and events.

  • Automation: Triggers for workout delivery, messages, and task creation based on client activity.

  • TV Workouts: The ability to cast workouts to screens in your facility for group training sessions.

Benefits

  • Brand Authority: Having your own professional app in the App Store significantly elevates your brand’s perceived value.

  • Hybrid Revenue: Seamlessly combines income from in-person sessions and online digital products in one system.

  • Client Engagement: The interactive workout logging and progress tracking keep clients addicted to their results.

  • All-in-One: Replaces the need for separate software for booking (e.g., Mindbody) and training (e.g., Trainerize).

  • Scalability: Built to handle everything from a single influencer selling plans to a multi-location gym chain.

How we integrate

  • App Design: We collaborate with the Exercise.com team to provide your brand assets and design the look and feel of your custom app.

  • Content Migration: We assist in uploading your exercise video library and building your workout templates into the system.

  • Website Connection: We integrate the booking and purchase flow directly into your main website for a seamless user experience.

  • Payment Setup: We configure the Stripe-integrated payment gateway to handle your subscriptions and product sales.

  • Onboarding Flows: We design the digital onboarding questionnaire and assessment flow for your new clients.

  • Staff Training: We teach your trainers how to use the programming tools to deliver workouts efficiently.

Technical Details

  • White Label: The mobile app is deployed to the Apple App Store and Google Play Store under your developer account.

  • API: Has a robust API structure that powers the custom apps, allowing for secure data handling.

  • Video Hosting: Built-in video hosting for your exercise library, so you don’t need external hosting like Vimeo.

  • Zapier: Integrates with Zapier to connect with thousands of other marketing and business tools.

  • Security: HIPAA compliant features available for medical fitness facilities.

Use Cases

  • Influencers & Online Coaches: Selling scalable workout programs and managing 1-on-1 online coaching clients.

  • Sports Performance Centres: managing athlete programming, testing data, and facility scheduling.

  • Corporate Wellness: Delivering standardised fitness challenges and content to thousands of employees.

  • Physiotherapy Clinics: Prescribing rehab exercises with video guidance and tracking patient compliance.

FAQs

Is the app really custom? Yes. To your clients, it looks like you built your own app. It has your icon, your splash screen, and your name in the App Store.

Can I sell one-off plans? Absolutely. You can sell a “12-Week 5K Run Plan” as a one-time purchase, or a monthly “VIP Coaching” subscription.

Does it replace Trainerize? Yes. It includes all the workout logging and coaching features of Trainerize, plus the business management features of Mindbody.

How long does it take to launch the app? Because of the custom submission process to Apple and Google, it typically takes a few weeks to get your branded app live. We manage this process for you.

Is it expensive? It is a premium product. Because you are getting a custom app and enterprise-grade features, the price point is higher than budget tools, but the ROI on brand value is significant.