Fitness & gym social media management
Social media that fills your gym, not just your feed
Social media management for independent gyms, PT studios, CrossFit boxes, and boutique fitness spaces. We plan, create, and post content that keeps your gym visible, builds community online, and brings in new members.
Your Instagram hasn't been updated in three weeks
You started the month with a plan. Post three times a week, share some class highlights, maybe a member transformation. By week two, you're too busy coaching, managing the gym, and dealing with everything else. Your feed goes quiet, your reach drops, and the consistency your audience needs to stay engaged disappears. Meanwhile the gym down the road is posting daily and building the online presence that brings in new members.
Proven Results
Real numbers from real clients we work with today
Consistency wins
Regular posting builds the trust and visibility that drives membership enquiries
Health & fitness specialists
Content that speaks to gym-goers, not generic social media filler
You approve, we post
Full control without the daily workload
What We Do
Everything your health or fitness business needs online, under one roof
Content Planning
Monthly content calendars built around your gym's schedule, events, promotions, and what your audience engages with. No more staring at a blank screen wondering what to post.
Content Creation
Graphics, captions, stories, and post formats designed for your platforms. We work with photos and videos you capture at the gym and supplement with designed content that looks professional and on-brand.
Scheduling & Posting
Consistent posting across Instagram, Facebook, and other relevant platforms. You approve everything before it goes live, but the daily work of posting is off your plate.
Community Engagement
Responding to comments and messages, engaging with member content, and building the online community that mirrors what happens inside your gym.
Who we help
We work with a range of clients
Independent Gyms
Class highlights, facility showcases, member achievements, and promotional campaigns. Social media that shows what makes your gym different from the chains.
PT & Coaching Studios
Client transformations, training tips, session highlights, and new programme announcements. Building your personal brand and your studio's reputation simultaneously.
CrossFit Boxes & Boutique Fitness
WOD posts, competition highlights, community stories, and event promotion. Content that reflects the energy and culture of your box and attracts people who'll thrive in it.
How We Work
Development that's scoped properly and delivered reliably"
Your gym's personality, not generic fitness content
We don't post stock images of dumbbells and motivational quotes. Your social media should reflect your gym's actual atmosphere, community, and culture. That authenticity is what attracts members who'll stick around.
Consistency without taking you away from coaching
The biggest social media problem for gym owners isn't ideas. It's time. We handle the planning, creation, and posting so your presence stays constant even during your busiest weeks.
Content that drives membership, not just likes
Engagement is nice. New members are better. We structure content around driving trial bookings, class sign-ups, and membership enquiries, not just accumulating followers who never visit.
Integrated with your wider marketing
Your social media works alongside your website, SEO, and any paid advertising. One team managing everything means consistent messaging across every channel.
Our Process
Everything your health or fitness business needs online, under one roof
Audit & Strategy
We review your current social media, your audience, and what's working for competitors in your area. We build a content strategy around what will generate engagement and membership enquiries.
Content Calendar
A monthly plan shared with you for approval. You'll know what's being posted, when, and why. Input and revisions welcome before anything goes live.
Create & Post
Content created, scheduled, and published. You focus on running your gym. We focus on keeping your social media consistent and professional.
Review & Adapt
Monthly review of what's performing. We double down on content types that generate engagement and enquiries, and adjust what isn't resonating.
Frequently Asked Questions
What you need to know before we start working together.
Which platforms should my gym be on? Instagram and Facebook cover the ground for most gyms. Instagram is typically the primary platform for fitness businesses because of its visual format. Facebook is valuable for local community building, events, and an older demographic. We'll recommend based on where your audience is most active.
Do I need to film content at the gym? It helps enormously. Your own content, even captured on a phone, always outperforms generic imagery. We can coach you on what to capture, how to film quick clips during classes, and what makes good social content. We then edit, design around, and schedule what you provide.
How many posts per week? Typically 3-5 per week across your main platforms. Consistency matters more than volume. Three strong posts per week will outperform seven mediocre ones.
Can you handle our Instagram stories and reels? Yes. We create stories content and can edit short-form video for Reels. For Reels specifically, footage filmed at your gym performs significantly better than designed graphics, so we'll guide you on capturing the raw content.
Will social media actually bring in new members? Social media builds visibility and trust. When someone is considering a gym, they'll check your Instagram before anything else. A consistent, professional presence with genuine community content builds the confidence that drives them to enquire. It works best alongside local SEO and Google Ads as part of a complete approach.
Can you run paid social ads for our gym as well? Yes. We manage Facebook and Instagram advertising alongside organic social media management. Paid social is particularly effective for promoting trials, new class launches, and seasonal membership offers to people in your area.
What if I want to post some things myself too? That's fine and often beneficial. Owner and trainer posts often get the highest engagement because they feel personal. We can build a content calendar that includes slots for your own posts alongside what we create, keeping everything coordinated.
How do you measure whether social media is working? We track engagement, reach, profile visits, website clicks, and where possible, enquiries and sign-ups attributed to social media. Monthly reporting shows what content performed best and what we're adjusting.